News & Updates
Stay up to date with the latest from SubWire
Happy end of 2025 everyone! This year was full of evolving and adapting, especially for us at SubWire. We not only welcomed a new team member, but also several new partners and new projects!
From live-streaming the entire football season for America's largest public high school and welcoming 884 new people onto SubWire's platform, to working with 6 new sponsors (Akala, Fort Greene Granola, A&H Flowers, LettuceTalk / Impact Moonshots, The Trops, JB's Barber Shop), SubWire is entering a new era and we are excited to reveal more updates to you in the coming weeks.
Our Team & New Team Member
SubWire had an exciting year, with one of the biggest updates being our new team member Karen!
Karen, Business Development Lead
Karen joined SubWire in January 2025 and is responsible for leading business development. She is an integral part to driving new partnerships, revamping our mission, and developing new business channels at SubWire. She graduated from Yale University and has a background in social impact sectors, international studies, and public finance. She is the designated foodie at SubWire. We are excited to have her on the team!
Mike, CEO & Co-Founder
With over 15 years of experience launching consumer startups, Mike Terry is a seasoned builder and operator with two engineering degrees from MIT. He previously served as Technical Co-Founder of LAWFTY and as a Growth Engineering Manager at Airbnb. Driven by a lifelong passion for sports, music, and technology, Mike founded SubWire during the pandemic to help creators and entrepreneurs unlock new economic opportunities—using modern media and technology to build a more equitable model of content ownership and real-time spotlight for the people doing meaningful work in their communities.
Alex, Lead Engineer
Alex has been a key contributor to SubWire since its earliest days in 2021, during that time wearing many hats across different technical challenges. After receiving his BS in Mathematics from the University of Texas at Austin, he moved to Portland, OR where he obtained a Master's Degree in Computer Science, and in parallel was working in restaurant and bar management. He lives in Portland with his wife, daughter and two entitled cats.
SubWire Team in Action
Our SubWire Wrapped 2025
12
Live Events Activated
884
On-Platform Viewers
1m 51s
Avg Engagement Time
147K
Instagram Accounts Reached
In 2025, SubWire focused on shining a spotlight on communities, with an emphasis on neighborhoods and people that historically have not received too much attention or are under-resourced. This included:
- Helping Brooklyn Tech's football team raise $32,598 during their Lift-A-Thon livestream
- Livestreaming all of NYC Brooklyn Tech football team's fall season
- Sponsoring Future of Hoops Founder Basketball event for NY Tech Week
- Livestreaming the LA City Championship and CA State Playoffs for South Gate High School
Social Media Highlights
Global Engagement by State and Event:
SubWire's 2025 engagement was most impactful with fans of youth sports across the coastal states of NY, CA, OR, FL and VA!
SubWire successfully served a repeatable, predictable pattern of peak demand every weekend of the 25-26 football season.
Impact
Beyond the numbers, SubWire's impact is felt most deeply by the community leaders and event hosts themselves. The statements below reflect their firsthand experiences and belief in the value SubWire brings to their communities.
Case Study: South Gate High School × SubWire
SubWire enabled multiple camera angles simultaneously during the championship.
Case Study: Activating the South Gate Community Through Live, Alumni-Powered Storytelling
Overview
SubWire partnered with the South Gate High School alumni community to create a live, participatory experience around three pivotal football games—including the D1 LA City Championship. The goal was simple: reconnect alumni, empower parents and fans to become contributors and broadcasters, and showcase how local sponsorships can authentically support community storytelling.
The Activation
In the weeks leading up to the games, SubWire mailed a simple starter kit to alumni in the South Gate community. The kit (and corresponding video chat room) enabled parents and alumni to easily capture and livestream moments directly into a shared SubWire room—no professional production crew required.
Over the course of three games - two hosted at South Gate - and a nail-biter LA City Championship at LA SouthWest College - several hundred members of the community came together to support in real time on SubWire. Multiple stadium perspectives were streamed simultaneously, creating a dynamic, fan-driven broadcast that reflected the energy in the stands and on the field.
Sponsorship Integration
The South Gate Room was proudly sponsored by @JoeBlosBarberShop (Los Angeles). Rather than traditional ads, the sponsorship was woven organically into the experience:
- Verbal shout-outs during SubWire livestreams and breaks in the action
- Promoted links in the live chat
- Tagged attribution across all related social media posts
This approach delivered authentic visibility aligned with community pride, rather than interruptive advertising.
Martin "Spyglass" Torrea operates the SubWire community kit during CIF State playoff game at South Gate High School.
Alumni Celebration
Beyond the games themselves, SubWire became the digital and physical gathering place for decades of South Gate graduates dating back to the '88 Championship Squad, as they took the field at South Gate's historic Hurd Field for a celebratory reunion and ring ceremony.
The moment was elevated by guest appearances from esteemed South Gate alumni Cypress Hill's Sen Dog and Mellow Man Ace, and a special interview of Ivan Wilson bridging generations and reinforcing the school's cultural legacy.
Results & Impact
- 150,000+ social impressions on @subwire.io
- 55,000 unique IG accounts reached
- Three full games livestreamed by the community to over 1,800 views
- Dozens of alumni actively participating on-site and in live chat
- Meaningful sponsor exposure tied directly to community engagement
Why It Matters
This activation demonstrated SubWire's core value proposition:
- Communities don't need to hire production crews — they need a simple platform for storytellers to come together and share moments.
- Sponsors win when they support culture, not just eyeballs and clicks.
- Live, alumni-powered storytelling scales emotional impact far beyond the stadium.
SubWire turned a local championship into a multi-generational, city-wide moment—owned by the community, powered by the crowd, and amplified through authentic sponsorship. Special thanks @JoeBlosBarberShop, Robert Corona, and Martin "Spyglass" Torrea for bringing the community together to make it happen.
Sneak Peak of Our Future:
In 2026, SubWire plans on continuing to add more resources and tools for youth and community event organizers, expanding our feature set beyond live streaming and video content capture. Our vision is to continue becoming the default platform for bringing communities together before, during, and after real-world events.
We Need Your Help!
We are currently conducting a series of customer development interviews with event hosts, event underwriters, event sponsors, and out-of-home advertising professionals. If you or someone you know is interested in speaking with us for 20-25 minutes, please feel free to book a time via https://calendly.com/mike-subwire/25min or email us at mike@subwire.io and karen@subwire.io
Thank you to our investors, supporters, and team for making this incredible year possible. Together, we're building something truly extraordinary.
Check back regularly for quarterly updates, feature announcements, and community highlights.
Stories and highlights from events powered by SubWire will be featured here.